Richard Anderson, chief exec of Delta Airlines, apparently appreciates the power of the pen (and paper). Take a look at this great Q&A from The New York Times.
In response to a question about hiring, here’s what Anderson said:
I think this communication point is getting more and more important. People really have to be able to handle the written and spoken word. And when I say written word, I don’t mean PowerPoints. I don’t think PowerPoints help people think as clearly as they should because you don’t have to put a complete thought in place. You can just put a phrase with a bullet in front of it. And it doesn’t have a subject, a verb and an object, so you aren’t expressing complete thoughts.
For more about the importance of words (especially hand-written words), see “Five Questions to Ask Before You Hit Send,” published by MarketingProfs.com.