Observed

Doug Stern's blog about business writing and marketing strategy
Subscribe

Archive for January, 2010

How to Make a Client-Satisfaction Survey Pay Off

January 09, 2010 By: Doug Stern Category: Communication, Customer satisfaction, Legal marketing, Marketing/biz dev, Surveys, Videos, Writing


This clip offers six best practices for client-satisfaction interviews and surveys. Doug Stern outlines how to get the most out of your investment–and how to really set yourself apart. (more…)

Share

Note to Editor: Back to Basics, Part 1

January 08, 2010 By: Doug Stern Category: Editing, Writing

There are two things missing from this nice New York Times story about Katie Spotz, a spunky young Buckeye planning to row alone across the Atlantic this winter. The first may not be too obvious…unless you check Wikipedia or some other hard-to-find source; namely, that the story fails to mention Louisville’s Tori Murden.

Tori was the first woman to make a solo crossing of the Atlantic Ocean by rowboat. She completed her journey Dec. 3, 1999. She was also the first woman and first American to ski to the geographic South Pole.

Anyway, writing 1115 words about a woman rowing across the ocean without mentioning Tori Murden is a bit like writing Moby Dick without mentioning the whale.

There is, however, an even more obvious omission from the story about Katie.  What is it?  A prize to the first person who responds correctly.

Share

Personality counts.

January 07, 2010 By: Doug Stern Category: Customer satisfaction

The Jan.7, 2010  New York Times ran a wonderful article that speaks volumes about vendor-client relations. The tortured tale of a designer and his client reminded me of the importance of being nice. (Read it all the way to the end.) (more…)

Share

“The best way to have a good idea is to have lots of ideas.” –Linus Pauling

January 07, 2010 By: Doug Stern Category: Technology

I’m often reminded that technology is a solution in search of a problem.  When I look at Cc:Betty.com, for example, I hear a developer saying, “I’m not sure why anyone would use this, but what the heck.  Let’s roll.”

Here’s a review in today’s lawyerist.com.

Share