Observed

Best wishes, Wally

May 05, 2010 By: Doug Stern Category: Digital vs. analog, Marketing/biz dev

Lila and DeWitt Wallace

I have a client in New England. His dad worked (as an accountant?) for Reader’s Digest.

On two occasions (once, when dad was leaving the company and the other when dad got a raise), dad got personal, hand-written notes signed “Wally.” Which was short for DeWitt Wallace, the founder and publisher.

The family has kept the letters for 50 years…and still talks about them.

Tags: handwritten notes, Lila and DeWitt Wallace, Reader's Digest

3 Comments to “Best wishes, Wally”

1. 

   Christopher says:

   May 9, 2010 at 8:41 pm

   That’s amazing. I find things and the stories behind them fascinating.

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2. 

   Doug Stern says:

   May 10, 2010 at 10:28 am

   Thanks, Christopher! I appreciate your pingbacks, too. DOUG

   2
3. 

   Ileana Ros-Lehtinen says:

   September 29, 2010 at 11:28 pm

   I strayed your site a couple weeks ago and I seriously can not get enough! Please keep writing!

   3

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