Observed

Doug Stern's blog about business writing and marketing strategy
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…and the cliche was just right.

May 30, 2010 By: Doug Stern Category: Editing, Writing

The author of this week’s “After Deadline” column may have been a little too hard on the lowly cliche.  At least its use in journalism.

Idiomatic writing can be engaging.  It’s down to earth and can help grab and keep a reader’s attention.

It takes a very good writer-editor, however, to know when enough is enough.  Someone who knows the value of a cliche when used in the right place at the right time and in the right dosage.  And who, by the same token, isn’t such a schoolmarm that every cliche gets deleted.

Since none of us are perfect, this underscores the importance of good, second-party editing.  Someone more likely to spot Just Right.


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2 Comments to “…and the cliche was just right.”


  1. Very good sharing this.

    1
  2. What a fantastic post! Thank you for sharing it on your site.

    2


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