Observed

It’s not that crowdsourcing news doesn’t have its benefits.  Before it released its Afghan War Diary, however, Wikileaks first shoveled the unfiltered secret documents to three mainstream media — The New York Times, The Guardian and Der Spiegel.

Was it because the three papers have a reputation for leaning to the left and might, therefore, use the leaks to bash the war effort?  Maybe, though I hardly think opponents of the war need much help in that regard.

A more plausible explanation is that Wikileaks went to the MSM because that’s where the reporters are.  The ones who, by and large, make a living out of gathering, processing and synthesizing lots of information.

What could ensure a more accurate portrayal of What Happened than having someone there?  Someone who was there and felt what it was like to be there.

That’s what I read when I learned this morning that the United States Marine Corps has an artist in its ranks, a painter deployed to capture combat scenes.  “We have somebody who was there who can tell the story,” according to Col. Robert Oltman, USMC, referring to Sgt. Kristopher J. Battles, the lone remaining Marine combat artist.

Why not photography?  I’ll let the New York Times answer that one. (more…)

Here’s an excerpt from a blog I recently started following.  It’s a post about Apple’s head industrial designer, Jonathan Ive, and the process he used for the iPhone 4:

“It’s very hard to learn about materials academically, by reading about them or watching videos about them; the only way you truly understand a material is by making things with it,” Ive explains, going on to add that years upon years of making his own models with his own hands is what gave him a deep understanding of the materials he’s worked. “And it’s important to develop that appetite to want to make something, to be inquisitive about the material world, to want to truly understand a material on that level.”

I couldn’t help but think of the Roycrofters.  These American arts-and-crafters espoused the same kind of creative process over a century ago.  The furniture, books and other everyday objects they designed, built and fabricated expressed the exact nature of the materials used.

Ive, Apple and the Roycrofters understood.  They found the true nature of the materials in their products.  They knew that for the user to be the most pleased required total honesty and that this required gemba.

A debate is under way about the pluses and minuses of books versus the Internet.  There’s mounting evidence, for example, that books do a better job helping us develop critical thinking, reading and math skills.  All of these seem to suffer once a home gets hooked up to a high-speed ISP.

This news comes at a time when I’ve been thinking (again) about the virtues of the tangible…particularly in marketing and business development communications.  It made me wonder about the many, varied ways we value the ability to touch, hear, smell and see a person, place or thing — ways such as… (more…)

Here’s a clip offering six best practices for proposal writing. Let me know (doug@doug-stern.com) if you’d like a sample proposal I wrote.

For more info, go to http://xrl.us/WritingGreatProposals to read the article on which this clip was based.

Want to be better remembered?  Interested in getting the most out of your advertising dollars or the other ways you invest in communicating with your markets?

Then think about two words:

Consistency

and

Repetition

The former is one of the keys to effective branding.  The Marlboro Man, UPS, Apple…ad infinitum.

The latter has been around since the ancient Greeks.  In fact, the title of this post represents one of at least nine ways Greek rhetoriticians codified the repetition of words for emphasis.  (I used epizeuxis — also known as palilogia — literally the fastening together of words.)

So what?  (more…)

How many of us are making a career out of messaging on our BlackBerry devices?  You?

Are we accomplishing more?  Or, just doing less faster.

Thomas Jefferson organized the first nation-wide political party in the late 18th Century with nothing more than pen, paper and stamp.  Think about that.

True, the nation was smaller back then.  Yet, I could have cited the drafting and passage of the Declaration of Independence or a dozen of other pre-digital accomplishments.  For Jefferson alone.

OK, I get it.  I’m not suggesting anyone try to put the genie back in the bottle.  But remember, it’s a choice.  Maybe we would be more creative, relaxed, balanced, productive, happier and whatever if we un-plugged more often.

So, quit typing so much.  Pick up a pen.  Or crayon.  Look at a cloud or bird or another person’s face.  Try being still.

You might be surprised by what you notice.  Or, by who notices you.