Social media and perceived intimacy
So, we know that repetition is key to having a client or prospect remember you. Furthermore, it’s a blend of the quality of what you repeat and the frequency of the impressions you make on your target.
What, however, about the delivery platform?
My sense is that the more personal the impression, the better. After all, which are you more likely to remember?
- One of the hundreds of text messages you might get in a day? or
- A face-to-face meeting?
I can offer only a little research to back this up. Here’s one item .
Actually, what caught my attention was the comment to this linked post: “Is twitter nothing but a series of text ads put in the context of perceived intimacy?”
Social Media is no different then the phone. We are just becoming more global. Not using smoke signs anymore.
1I’m a student just trying to learn more about the advertising business and I really enjoyed reading this. Keep up the great work!
2