Observed

Tying together some tangible threads

August 27, 2010 By: Doug Stern Category: Advertising, Communication, Customer satisfaction, Digital vs. analog

Seth just posted a thought about the importance of relationships and how to build/maintain them.  “The experience I have with you as a customer or a friend is far more important than a few random bits flying by on the screen.”

My advice?

• Be tangible.
• Be tangible.
• Be tangible.

So, touch somebody.  Do something tangible.  Any questions?

Tags: Seth Godin, tangible

3 Comments to “Tying together some tangible threads”

1. 

   Doug Stern says:

   August 27, 2010 at 12:09 pm

   For example:

   Just picked up a chai latte for my dear wife and took it to her at work. Not to seem too strategic or anything.

   1
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