Observed

For the past day and a half, I've been in Boston meeting with the New England Chapter of the Legal Marketing Association.

Web bios that actually convey what attorneys are like as people.  This is one of the recurring messages I’ve heard from top marketing analysts, sales coaches, major CEOs  and general counsel for the past day and a half.

So, if you’ve been thinking “I’ll look cheesy or unprofessional if I include what I do in my spare time or talk about myself in the first-person,” think again.

Remember, if you’re at a top-tier firm or doing top-tier work, you have a lot of company.  You might even say too much company.  It’s assumed you went to a great school and do great work and care passionately about delivering outstanding client service.

So, do yourself a favor.  Be a mensch.