Observed

Here’s the second in a series of practical how-to writing clips from Doug.  It’s a companion to a blog post.

Here's an example what happens when I remember that people buy from people. Personalized content is engaging content. So are images that help convey a sense that there's another person at the other end. CLICK ON THIS IMAGE FOR A BETTER LOOK.

When clients ask me to write or edit their business development and marketing materials, one of my objectives is to produce content that engages the reader.  After all, what’s the use of offering high-quality content if it’s not getting read? (more…)

Here’s a brief clip with five questions to help you weigh the relative benefits of analog and digital marketing communications. It’s a companion to an article published by my editorial home, MarketingProfs.com — http://xrl.us/BeforeSend.