When I build a bio page for an attorney, I remind them that getting picked is an emotional process, at least in part. That’s why it’s important to let visitors to your page know they’re dealing with someone who’s more than a list of impeccable credentials.
Carl Aveni, a litigator based in Columbus, Ohio, agrees. Take a look at this recent clip:
Making your bio like a personal story will also make it more readable and set you apart.
PS: Thanks to Larry Bodine for sharing this clip with me. Plus, there’s a related post at http://doug-stern.com/blog/2010/11/19/people-buy-from-people/.