What Clients Want from Their Lawyers, Part 1
cMany of the nation's leading law firm marketing pros -- including Laura Meherg (not pictured!) -- gathered in Chicago in May 2011 for their annual RainDance conference, produced by the Legal Sales and Service Organization.
Laura Meherg has a pretty good handle on the relationships between lawyers and their clients. After all, she has conducted hundreds of top-level law firm client feedback interviews over the past few years.
This week, Laura and one of her associates at Wicker Park Group, Nat Slavin, offered their insights into what businesses want when they hire a lawyer or a law firm. When she has asked them, according to Laura, most clients tell her they’re looking for three qualities in their lawyers above all others: (more…)
