Cathe Dykstra recently began an excellent essay about the organization she directs with an analogy. She wrote in Louisville’s Courier-Journal that the things that make the rooftop garden at Family Scholar House grow and prosper can be likened to the things that the single, working, college-going participants at Family Scholar House need to grow and prosper.
I’ll extend Cathe’s wonderful analogy. In addition to support and guidance and patience and so on, many things we do also take hope.
Or, perhaps, faith. As in, leap of faith. As in, be prepared, minimize your risk and then…jump.
I realized that what Cathe wrote about is also true of sales, fund raising and business development — and of many, many other things many of us do every day. Such as having a child, matriculating to law school or making a cold sales call.
So, while I hope my readers get this far in this post (148 words), I know (from plenty of user-habit studies) that a lot of you won’t.
- I write and post anyway, confident that if I don’t (or rarely) post anything, I predictably reduce my chances of Getting Found.
- I make what I write as engaging as possible. Such as leading with an interesting bit about Cathe’s rooftop garden and how it’s like the worker-scholars she plants and tends to.
- I leverage the visual and ensure that I bake my main message into the caption under my post’s main image.
Get it? I hope so.