Here’s a clip offering six best practices for proposal writing. Let me know (doug@doug-stern.com) if you’d like a sample proposal I wrote.
For more info, go to http://xrl.us/WritingGreatProposals to read the article on which this clip was based.
Here’s a clear, practical, before-and-after tip that addresses a common content issue on a lot of law firm Web sites. It offers a way to present lists of representative engagements without sounding self-centered and monotonous.
There’s a companion post.
Selling intangibles is hard work. A lot of architects, lawyers and other professional service providers have Web sites that make it even harder.
This clip outlines seven common weaknesses of such sites and offers suggested remedies. It’s based on an article originally published by MarketingProfs.com.
A couple days ago, I posted something about the importance of engaging your reader-listener-visitor. This clip is the second in a series of three I produced to complement an article of mine, “The KILLER BEs: Strengthening Your Business Development Writing.” Larry Bodine posted it on his LawMarketing Portal.
This clip offers six best practices for client-satisfaction interviews and surveys. Doug Stern outlines how to get the most out of your investment–and how to really set yourself apart. (more…)
