What kind of building are you? Or, better said, what kind of architecture best represents the way you express yourself — particularly in business communications.
I got to thinking about this after I recently wrote an article about a new Dunkin’ Donuts store in Louisville’s vibrant and upmarket Highlands neighborhood. (Really. I’m not kidding.)
The Dunkin’ is a descendant of the street-loving polemics pioneered 50-plus years ago by Jane Jacobs. It’s the kind of building that does a great job of connecting with its surroundings, including the tons of people walking up and down Bardstown Road, the commercial heart of the area. The new Dunkin’ fits in while a few of its neighbors — including a nearby Dairy Queen from an earlier generation of commercial architecture and urban design — step away from street like little islands in an asphalt pond.
So, think about it. Are you inviting in the way you write? Do you engage your readers in the way a doorway or porch might invite a building’s users to come in or to set a spell?
Or, do you surround yourself with stiff and difficult words? Do you present a turgid monolith or long, dense blocks of copy, or do you format your content to be more accommodating?