Of Seth’s 36 Questions To Ask Before You Send An E-mail, my favorite was Number 32:
If this is a press release, am I really sure that the recipient is going to be delighted to get it? Or am I taking advantage of the asymmetrical nature of email–free to send, expensive investment of time to read or delete?
Of course, this applies to IMs, Twitter and other digital platforms, yes?
Not that this would have done Anthony Weiner much good. After all, making a stupid choice doesn’t make him stupid, does it?
Yet, too many of us (me included) would be smart to slow down, read the rest of Seth’s list and consider the following in addition:
- How important is this relationship?
- What does this client prefer?
- How much is it worth to stand out?
- Is it really either/or?
- Is anybody there?