The power of the tangible
A debate is under way about the pluses and minuses of books versus the Internet. There’s mounting evidence, for example, that books do a better job helping us develop critical thinking, reading and math skills. All of these seem to suffer once a home gets hooked up to a high-speed ISP.
This news comes at a time when I’ve been thinking (again) about the virtues of the tangible…particularly in marketing and business development communications. It made me wonder about the many, varied ways we value the ability to touch, hear, smell and see a person, place or thing — ways such as… (more…)
