The calendar says The Holidays are still eight months away. For business development purposes, however, you might want to try a strategic re-frame.
Over the past few days, for example, I’ve been leveraging one of the times of year that makes Louisville (my home town) Louisville. I’ve sent a bunch of cards and gifts to clients, prospects and referral sources that follow a Kentucky Derby theme.
When I do this, I…
- Stand out from the crowd. While I call or write clients and others during the holidays, I understand that I’m probably lost in the deluge when I do that. Not so when my people get a quirky note or Derby tschotske from me in late April.
- Brand myself. Most of my clients are on the coasts in major markets. It helps me to be known as That Writer from Kentucky. I mean, where else can you claim Hunter Thompson, Robert Penn Warren, Bobbie Ann Mason, Barbara Kingsolver, Louis D. Brandeis, Marsha Norman, Silas House, Ed McClanahan, Sue Grafton and a poet by the name of Muhammad Ali?
- Show some flair. Hey, it’s Derby!
You get the idea. When the objective is to Get Found, make it easy.
PS: This one’s for you, Jim.