My heart stopped briefly this morning. It resumed beating when I realized I had NOT written the Web copy pilloried by Seth at 6:28 a.m., Eastern.
My sympathies go to Marshall, Dennehey, Warner, Coleman & Goggin, an otherwise fine law firm in need of better editing. (A testament to the power of Google that I found the firm merely by pasting in the offending copy.)
So what? (more…)
A couple days ago, I posted something about the importance of engaging your reader-listener-visitor. This clip is the second in a series of three I produced to complement an article of mine, “The KILLER BEs: Strengthening Your Business Development Writing.” Larry Bodine posted it on his LawMarketing Portal.
Once upon a time, I used to know something about client events. Actually, I used to get some very good advice from someone who knew something about orchestrating events, especially when there was a bar in the vicinity. (Yep, she worked for President Reagan.)
One of the pieces of advice I remember best about such events was to have servers pass trays of drinks to arriving guests. Giving a guest a drink (alcoholic or otherwise) to hold immediately helped put them at ease.
In other words, it got the new guest engaged. (more…)
