Observed

Doug Stern's blog about business writing and marketing strategy
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I’ve got a great buggy whip to sell you

February 19, 2010 By: Doug Stern Category: Communication, Marketing/biz dev, Technology, Writing

There’s a record store in my hometown.  It’s known far and wide as one the best of a dying breed.  Keyword = Dying.

It’s been in the news recently.  A loyal, worldwide following and other assets are apparently not getting the job done, and the owner has announced he might close unless thousands of CD buyers somehow appear — quickly.

I was reminded of his troubles this morning.  I was reading a story about a law school professor who’s been tracking postal data for 21 of the most prestigious law school reviews between 1979 and 2009.

His findings?  Paid subscriptions to top-tier law reviews have dropped sharply.  Harvard’s, for example, have fallen 77 percent. (more…)

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