Observed

Doug Stern's blog about business writing and marketing strategy
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First Impressions, Part 1

January 11, 2010 By: Doug Stern Category: Customer satisfaction, Legal marketing

An interesting post in lawyerist.com recently made the case for being prepared for walk-ins.  The writer says that whether a firm thinks it’s a good idea or a bad one, at least have a sense (or, better yet, a written plan) of what happens when someone just shows up.

If you’re like I am, you’re saying, “When someone just shows up and walks in the front door?  Don’t you mean if?”  (more…)

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“The best way to have a good idea is to have lots of ideas.” –Linus Pauling

January 07, 2010 By: Doug Stern Category: Technology

I’m often reminded that technology is a solution in search of a problem.  When I look at Cc:Betty.com, for example, I hear a developer saying, “I’m not sure why anyone would use this, but what the heck.  Let’s roll.”

Here’s a review in today’s lawyerist.com.

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