Want more client-facing marketing materials, including your newsletters?
Looking for ways to make your biz dev more about the other person?
- Invite a client or referral source to contribute a guest column.
- Showcase a client, recent in-the-news mention or something. Write about something they have accomplished, not about something you’ve done for them.
- Fix your ego-centric copy.
Plus, whatever I’ve suggested for newsletters also works for Web sites, presentations and probably anything else of which we can think. In fact, leverage something client-centric you’ve created for one platform by recycling it somewhere else.