Back when I was in-house, I got hundreds of messages a day and was striving to stay connected to a couple hundred clients. And that was before Twitter and other social media.
There were often times I felt that a shovel would have been more effective than my keyboard.
Know what I mean? Was any of that promoting intimacy? Or, was I doing more good by putting on my suit coat and taking a partners’ walk?
So, we know that repetition is key to having a client or prospect remember you. Furthermore, it’s a blend of the quality of what you repeat and the frequency of the impressions you make on your target.
What, however, about the delivery platform?
My sense is that the more personal the impression, the better. After all, which are you more likely to remember?
I can offer only a little research to back this up. Here’s one item .
Actually, what caught my attention was the comment to this linked post: “Is twitter nothing but a series of text ads put in the context of perceived intimacy?”
The Battle of Jericho, Julius Schnorr von Carolsfeld, 1851-60. Joshua and the Israelites marched around the walls of the fortress seven times before blowing their horns and bringing down the walls.
Looking for a good way to be remembered? One route is literary.
Another way is more quantitative than qualitative. More about deployment than style.
I’ll call this one The Rule of Seven.
Most behavioral psychologists will tell you that it takes between about five and seven impressions for most humans to store anything in their long-term memory. Short-term memory, BTW, lasts about 18 seconds; long enough to remember, for example, a phone number. (more…)
Want to be better remembered? Interested in getting the most out of your advertising dollars or the other ways you invest in communicating with your markets?
Then think about two words:
Consistency
and
Repetition
The former is one of the keys to effective branding. The Marlboro Man, UPS, Apple…ad infinitum.
The latter has been around since the ancient Greeks. In fact, the title of this post represents one of at least nine ways Greek rhetoriticians codified the repetition of words for emphasis. (I used epizeuxis — also known as palilogia — literally the fastening together of words.)
So what? (more…)
